Navigating the Numbers: Top iOS Map Apps in Europe Q1 2021

In the first quarter of 2021, European iOS users showed consistent interest in navigation and map applications. Let's delve into the performance of the top contenders in this digital space, as tracked by Sensor Tower.

Google Maps maintained its position as a leading navigation solution with downloads starting at 430K in the first week and peaking at 614K by the end of March. Weekly active users followed a similar upward trajectory, beginning at 57M and climbing to a robust 63M in the same period.

Google Earth saw a steady climb in downloads, beginning the quarter with 99K and reaching over 113K by the end of March. Active users also increased significantly from 624K to 753K, indicating a growing interest in the app's immersive geographical exploration features.

Waze Navigation & Live Traffic experienced fluctuating download numbers, starting at 126K, dipping to 92K mid-quarter, but then rising again to finish at 121K. Its weekly active users showed resilience, increasing from 10M to over 11M, reflecting the app's utility for real-time traffic updates and community-driven insights.

Google Street View had more modest download figures, starting at 30K and ending the quarter with 36K. The number of active users mirrored this modest growth, starting at 55K and concluding at 61K.

what3words: Navigation & Maps, despite being the youngest app among the top five, displayed an interesting pattern. Downloads saw a significant spike in mid-January at 41K, although it ended the quarter slightly lower at 32K. Active users peaked at 122K in mid-January before settling at 114K by the end of March. Notably, what3words was the only app among the top five to generate revenue, albeit modest, ranging from $20 to $38 weekly.

Overall, these apps indicate a solid and growing user base for navigation services on iOS in Europe. For more insights and detailed analytics, Sensor Tower's comprehensive data offers a closer look at the trends shaping the mobile app landscape.